"La Tierra del Corrido" is a Spotify campaign celebrating the rich history of corridos, a Mexican musical genre that has recently gained popularity among a new generation of fans and artists around the world.

The campaign seeks to preserve the cultural richness of the genre and pay tribute to the contemporary figures who have contributed to its growth and popularity. To do so, we brought together more than 80 talents for a single event to celebrate the national month and the music we love. We featured Eden Muñoz, Los Tucanes de Tijuana, Panter Bélico, Edgardo Núñez, Michelle BI, Vivir Quintana, Esteban Gabriel, Los Plebes Del Rancho, Hans El Oso, Yerai, and many other artists and influencers.

We also brought together prominent historical artists with their contemporaries in artworks that allowed each artist to capture their vision of the music. This event took place in the iconic Tenampa neighborhood of Mexico City, the birthplace of corridos. Along with the display of these murals, we gave away posters with the illustrations to attendees.